If a marketing idea ever feels fuzzy, expensive, or unnecessarily complicated, I stop and ask one question:
“What are we really trying to say?”
Most stalled campaigns fall apart because the message wasn’t clear to begin with.
When you reduce an idea down to its sharpest, simplest form, everything else becomes easier — the creative, the targeting, the production, even the budget.
In decades of doing this work, I’ve seen that clarity always beats volume.
If you want help sharpening your message, I’m here.
Fred Thal